The lifestyle of people has been changing in accordance with the advancement of the technology. The changes that the technology can bring reflect clearly in the needs and wants of consumers. Online shopping has been a drastic change which the world of internet has gifted to the business segment worldwide. It had affected the conventional business classes adversely but the same time opened a window of wide possibilities.
The attraction of consumers to the online shopping is also incredible since the benefits and advantages outweigh the conventional methods of shopping. Convenience is the prime reason why more people shop online. The barriers of time, location and ready cash have been easily overcome by online shopping. The major advantages of online shopping are noted below:
- Energy saving: no consumer has to go shops after shops to get what he or she desires. Just a click on his phone enables him to avail what he or she is looking for. No pollution shopping is the next attraction so that the heavy traffic and polluted city visits can be easily avoided by the consumers.
- Notifications about offers: the online merchants or suppliers always give better prices which are comparatively very lesser than the shop retailers. Another attraction is the notifications or the intimations passed by the dealers about the discounts or offers they give at a particular period.
- Variety: what the conventional shopping can never offer a consumer is the variety of products because of the limited number of dealers. But online shopping aids for the meeting of dealers from various regions of the world with large variety of products. The geographical barriers are easily skipped by the consumers.
- No compulsive shopping: many of the consumers buy a product because of the undue influence of the salesman which is absent in online shopping.